There was an honest connection between its blemish-free surfaces and the materials from which they were made. —Tomas Maier, Esquire, A screen shot from As Little Design as Possible, Fritz Eichler and Dieter Rams, circa 1968, A screen shot of the interactive timeline from As Little Design as Possible - click on a product and up comes its picture, A mock up of the D55 Braun pavilion at Ulm, 1955. In defining individual products he also defined Braun. *FREE* shipping on qualifying offers. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. In that spirit, this monograph is as little book as possible. Most of all, good design is as little design as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams' life and his work. AbeBooks.com: Dieter Rams: As Little Design as Possible: Used - Acceptable. His was not an academic experiment in modernism. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. Sophie Lovell was born in London. Discover (and save!) The fact we know Rams primarily by his beautifully engineered and mass-manufactured products rather than his credo of good design, speaks volumes about his extraordinary collaborations within Braun. Jony Ive writes in the introduction to "As little design as possible," a book on Dieter Rams published by Phaidon: "The surfaces were without apology, bold, … When you think of Braun, you immediately think of the products, not some abstract mission statement or charter. Ironically, while he relegated these products to the status of tools, he elevated them by imbuing them with clarity, simplicity and consequent beauty. It was a Braun MPZ 2 Citromatic. No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product’s details and features. Dieter Rams: As Little Design As Possible by Sophie Lovell at AbeBooks.co.uk - ISBN 10: 0714849189 - ISBN 13: 9780714849188 - Phaidon Press - 2011 - Hardcover **Formative Years** Dieter Rams was born in Wiesbaden, Germany, in 1932. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. As a teenager he loved to watch his grandfather … Equally, he lived with the organizational and structural consequences of the way he and his team worked. Rams’s genius lies in understanding and giving form to the very essence of an object’s being - almost describing its reason for existence, as so perfectly illustrated by the Citromatic juicer of my childhood. These ideas are summed up in his ‘ten principles’ of good design: good design is innovative, useful, and aesthetic. To produce more than 500 borders on the absurd. Even if you don’t immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. By Sophie Lovell - Dieter Rams: As Little Design as Possible [Sophie Lovell] on Amazon.com. Here There you … I knew nothing about Dieter Rams or his ten principles of good design. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has built a reputation with global resonance. Speaking of going to print, The Complete Works is published by Phaidon, which also published Sophie Lovell’s excellent book Dieter Rams: As Little Design as Possible. While studying design in the 1980s I read about Dieter Rams and his work with his team at Braun. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Phaidon is set to publish "the only comprehensive monograph of Dieter Rams' work" this July. Phaidon, London, 2011 € 79,95. For more than sixty years Dieter Rams has defined the look, feel, and function of some of the world's best-loved consumer items. The easiest way to describe Mr. Rams’s impact on design is to say that he made Braun the “Apple” — in other words the It-brand — of its time. She is a writer, curator and creative consultant as well as a long-term contributing editor and currently the Germany editor of the international lifestyle magazine, Dieter Rams: As Little Design as Possible, download the iBooks edition for iPad of Dieter Rams: As Little Design as Possible here. He lived every day with the commercial realities and consequences of what he and his team designed. The ideal complement to Phaidon's global bestseller Dieter Rams: As Little Design as Possible About the Author Klaus Klemp is professor of design theory and history at the HfG Offenbach, Germany, and curator of design at the Museum Angewandte Kunst, Frankfurt am Main, where he was previously exhibition director and deputy director. But to a little boy uninterested in juicing, I remember the Citromatic he and his team designed for Braun with shocking clarity. In so many ways Dieter Rams’s work is beyond improvement. Or see related: Dieter Rams As Little Design As Possible Pdf also Dieter Rams As Little Design As Possible Pdf Free Download. Defines his work Berlin in 1994, material and process, defines his work Braun with clarity..., 2019 - this Pin was discovered by Andrew Glenn is one of the relationship between shape and construction material. 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