As with any qualitative question, the responses include those that are top of mind and those that are most popular. But focusing only on their online pursuits doesn’t paint a full picture of their lives, or their interests. To keep a balanced view of what it’s like to be young today, we also make sure to check in with these generations on the issues and pastimes that really matter to them—and what they really want to be doing in their free time. Slightly more than 6 in 10 Millennials go out to clubs. 57 percent of Gen Z perceives immigration as an important issue. Generation Z is 55% more likely to want to start a business than millennials. Millennials, or members of Generation Y (also known as Gen Y) were born between 1982 and 2000, according to the U.S. Census Bureau. Of course, not all of their declared hobbies are active, and older generations might question some of them—especially TV/Netflix, which comes in the top 10 on the ranking. The two most popular platforms are Instagram and YouTube. They do not feel fully prepared for the “real world”. Sports came in at number two on the list, including responses that mentioned both watching and playing them. 3 in 4 respondents go out to the movies. Understanding this generation will be … Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). [Chamber of Commerce] We asked Gen Z and Millennials what an average night of fun looks like for them post-CO... Gen Z & Millennials’ Black Friday & Cyber Monday Plans, In 3 Charts. Born after 1995, iGen is the first generation to spend their entire adolescence in the age of the smartphone. Sign up for a free account and get 14 days of access to YPulse daily articles and insights, The Top 20 Things Gen Z & Millennials Say They’re Doing for Fun in An Average Night Now. With social media and texting replacing other activities, iGen spends less time with their friends in person – perhaps why they are experiencing unprecedented levels … Do you have questions of your own on this topic? About the Data: In January 2013, ULI and Lachman Associates conducted a nationally representative online survey of 1,251 Gen-Yers to gauge their retail, dining, and entertainment preferences. With music a well-documented passion among young consumers, this is no surprise, and aligns with previous rankings we’ve published on this topic. In fact, a higher percentage enjoys reading than playing video and online games or reviewing social media. 7. 17% of women concurred. Gen Z receive $16.90 per week in allowance or $44 billion a year total. Gen-Z is not looking for their favorite search company, social media brand or smartphone manufacturer for banking services. However, among those who do, only 1 in 4 do so more than once a month. Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Activities where Gen X users or older generations dominate. Though their approaches in life may vary, most boomers strive to … By 2020, Gen Z will account for 40% of all US consumers. And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies. Miami, FL 33131, Whos theme My Theme | Powered by MyPress | Designed by Your Design Agency, Error: Please enter a valid email address, Error: Password and password confirmation do not match, Check this box to agree to receiving communications from our Sponsors, where applicable, as per our. Read on to learn the shocking consequences—and real strategies for getting the rest you so desperately need. 38 percent of Gen Zs are concerned about data privacy. Gen Z students see tech and creativity as important and intersecting aspects of their identities. Among women, spending time with family (57%) is most popular, closely followed by watching TV (54%), with reading (47%), spending time with friends (43%), and listening to or playing music (39%) rounding out the top 5 most frequent activities. The most popular? In our recent survey on their hobbies and passions, we asked 13-36-year-olds, “What is your biggest hobby?” Here are their top 20 responses: *This was an open-end response question to allow us to capture the full range of hobbies that young consumers are spending time on—without our preconceived ideas shaping their responses. 58% of Gen Z’s are either somewhat or very worried about the future. 1 in 4 Millennial men like to use their free time to go to the gym, exercise, or engage in indoor sports. 3. We probably shouldn’t tell them that “watching videos on YouTube” was also named as a hobby by more than one respondent, as was “social media”. Young people are more likely to view themselves as being at the center … But don’t despair—most screen-based hobbies weren’t as popular as offline ones. We devote a lot of ink to Gen Z and Millennials’ digital pastimes at YPulse as well, monitoring their social media use, media consumption, and online trends on the regular. Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. First, according to our qualitative responses, about 80% of Gen Z and Millennials have at least one hobby. Sponsor Permissions : And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. 2. That's according to a recent poll of so-called Gen Z and millennial consumers from TruePublic. Generation Z is widely recognized as the next consumer powerhouse. The lists are ordered according to number of responses received, and alphabetically when ties occurred. Gen Z’s affinity for music is supported by research into US teens’ preferred media habits. Gen Z—those born between 1996 and 2014—makes up 24.3 percent of the U.S. population, according to U.S. Census estimates for 2016. Though creative pursuits fill the list, six of the top named hobbies are physical activities (sports, fitness, dance, running, outdoor activity, and walking/hiking), showing that young consumers aren’t spending all their time in front of screens. 62 percent believe increasing racial/ethnic diversity is good for society. In fact, a third of U.S. consumers and nearly half of Gen Z and Millennials say that video games helped them get through a difficult time. In the same survey, 71% of 13-36-year-olds said they listen to music in their free time for pleasure, making it the top answer. Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Though creative pursuits fill the list, six of the top named hobbies are physical activities (sports, fitness, dance, running, outdoor activity, and walking/hiking), showing that young consumers aren’t spending all their time in front of screens. Separately, the study shows that in-store shopping remains popular among this young demographic. For Gen Z and Millennials, it was 44% and 37% respectively. It’s fast. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said they watch TV, with about 4 in 10 saying they listen to or play music (43%), play computer games (42%), spend time with friends (41%) and spend time with family (38%). And it’s clear. Interestingly, men were more likely to cite shopping online (16%) than shopping in stores (11%) as a frequent use of their free time, while the opposite was true for female respondents (21% and 24%, respectively). Asked their favorite places to get together with friends, two-thirds of respondents said they like to do so at their home or their friends’ homes, while 59% indicated a restaurant, 30% a bar, and 28% a shopping center. As a cohort, Gen Z is already the same size as millennials and boomers, and has surpassed Gen X. Gen Z students are excited but nervous for their futures. Music, or playing an instrument. By continuing to use our website, you are agreeing to our use of cookies. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. If it isn’t already, customer retention should be a … Check this box to agree to receiving communications from our Sponsors, where applicable, as per our Privacy Policy. The answer is that Gen-Z … Stay ahead of the curve with our free newsletter. Gen Z’s are digital natives and social-media driven, and so are millennials who are close to the older Gen Z's. 7. Instead, most of the hobbies that they report are offline. In fact, reading was named as a top-five hobby among all age groups: Reading is a top hobby for all groups here, becoming increasingly popular as they age up—and tying with cooking/baking among teens. The traditional kick-off to holiday shopping is here, but as with all things in 2020, G... 20 Things Gen Z & Millennials Definitely Plan to Buy for the Holidays. Of course, gaming also ranked as a top-five hobby among all age groups, underlining its importance to Gen Z and Millennials—a topic we explored in depth in our recent State of Gaming trend. 5. We use cookies to ensure that we give you the best experience on our website. Older internet users are still more likely than younger generations to search for certain types of information online. ... been willing to re-engage in favorite lifestyle activities after the pandemic begins to … Instead, most of the hobbies that they report are offline. Gen Z, people ages 7-22, are most likely to watch videos on social media. Gen X (as a whole generation) has been through the moon landing, the Cold War, the internet revolution, the Y2K crisis and everything in between. Gen X Internet users’ top three activities include email, checking the news and weather, and banking transactions. Not only is gaming a massive, mainstream form of entertainment for these generations, it’s also acting as stress relief for many. 7. The ULI survey results did not identify online browsing as an activity: the only online activities to be selected by at least 20% of the total sample were social networking (28% men; 33% women) and shopping online (16% men; 21% women). That’s more than millennials (22.1 percent), more than Gen X (19 percent), and more than baby boomers (22.9 percent). Among movie-goers, 70% of men go at least once a month, as do 53% of women. It’s factual. A Healthy Lifestyle That Goes Beyond Fitness 7. Top Spare Time Activities TV may have universal appeal as a favorite spare-time activity among all generations, but among Generation Z, more respondents selected reading as a favorite activity than watching TV. 1. Gen Z and the economy. Generate Loyalty Through Meaningful Interactions. Favorite activities in free time Japan 2019, by number of participants Daily time for hobbies and leisure activities among Japanese 1976-2016, by gender Participation of Generation … Gen Z has taken over that role. Gen Z Is More Entrepreneurial. Instead, millennials are at a point where they should be either hitting their stride or settling down into their careers. Earlier this year, 24% of consumers surveyed listed playing video games among their top three favorite entertainment activities. The Census Bureau estimates that there are 83.1 million millennials in the U.S., and the Pew Research Center found that millennials surpassed baby boomers (boomers) to become the largest living generation in the United States in 2016. Gen Z members learn best by doing and creating, and that … A lot of attention is paid to how much time young consumers are spending on their screens—binge watching shows, scrolling through social media, posting videos online, etc. Today a new generation of youth is coming of age - Centennials (Generation Z). To download the PDF version of this insight article, click here. #500-9006 Gen Z-ers spend more money on food and drinks than anything else, and their favorite eatery is Starbucks, according to Piper Jaffray's most recent semiannual survey of teens. They have seen a lot of ads and been the target of a lot of marketing, which means having an authentic message throughout your marketing is very important. For social media, members of Gen Z gravitate toward Instagram, Snapchat, and YouTube, according to a survey by Business Insider. “Their favorite wellness features include indoor and outdoor fitness areas, virtual training systems, sustainable spaces, and experiential programs.” Indeed, according to data from the New Zealand-based fitness programming firm Les Mills, 87% of Gen Z regularly exercise three or more times per week. Do it more fluid and flexible. After all, these are vital pieces of information for brands trying to reach them. 59 percent of Gen Z is in favor of some form of gun control. They have a combined buying power of $43 billion and influence an additional $600 billion of family spending. It’s interesting to note that TV remains a popular free-time activity among Millennials: recent signs are that Millennials are moving their video viewing to other screens, although traditional TV remains their primary viewing source. Generation Zzzzzzzz Teens are getting less sleep than ever before, and experts are calling it a national health crisis. 71 percent of Gen Z sees access to healthcare as being important to its future. 12 We talked to some of our favorite Gen-Z stars to get their take on how style has evolved at this time. in-store shopping remains popular among this young demographic. 777 Brickell Ave. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. Spiritual and Social Experiences. Millennials are a high-tech, socially minded generation that’s always looking for the next new thing — and … % more likely than younger generations to search for certain types of information for brands trying to them. Is in favor of some form of gun control are excited but nervous for their futures, you are to... 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