“Everyone is very particular about their hair these days,” said Ruchi Khater, from beneath a stack of silver foil at L’Oreal’s hairdressing academy. Garnier focuses on their hair products that promise strong and shiny hair, and Axe really sticks to basic products for men. Black Rose Kali Mahendi at 8th while Indica Hair Dye gains the 10th position. Their share of expenditures on this category on Television are close to each other with L’Oreal getting the top slot | |with nearly 38% share of the advertising pie whereas Godrej Consumer Products gets 33% share of advertising. L’Oreal has formed a brand matrix with great power of integration. • Sunsilk re-launched in 1987 – Shampoo + Conditioner with Sachet packs. Also we have captured the market capabilities of Garnier hair care shampoos and conditioners. Before, during, and after each festival weekend, we partnered Garnier with beauty and style influencers like @imjennim and @happilygrey to seed product, encourage reviews, and engage followers. • Brand loyalties in shampoo are not very strong. Subsequently, it was implemented in Vichy brand and brought into the consumer product division eventually.The broad distribution channel of consumer products was used to promote this technology at last. Palais Garnier - Audio Tour Builder - Case Study | Antenna Intl Behind the scenes at Palais Garnier Palais Garnier is one of the most recognizable opera houses in the world. We helped Garnier establish unique pre-event partnerships with Walgreens to drive trial and purchase at retail. • Some consumers use natural conditioning agents such as henna. Hence, expanding the base of the target segment gives a whole new market to marketers, provided they are successful in convincing the customers of the second-rung segment.Companies need to be very strategic in presenting the product and its features to attract another segment. Any new brand merged into the relevant channel will fully utilize the resources in existing channel as well as expand L’Oreal’s whole distribution channel by integrating its original channel. • STAGE III: Consumer studies verify product effectiveness and consumer satisfaction rates before the product is launched. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night creams, etc. It is one of the most famous opera houses in the world and a symbol of Paris, that can be visited during the day and that hosts ballets and operas at night. McCann Erickson in Mumbai handles the L’Oreal and Maybelline account while Publicis India is in charge of Garnier. It is a challenging environment for any company trying to sell packaged beauty products – to the majority of India’s 1. Introduction. Skin care industry in India………………………………………………… 16 6. Stages of research, development and evaluation at Garnier: • STAGE I: Garnier products benefits from scientific and customer research gathered from several research centers and evaluation centers around the world. We have essentially focused on shampoos and conditioners. What Is the Macro Environment in Business Analysis? 1 Relying on International Campaigning 28 2. For instance when hair colors first came to India, more than a decade ago, it was largely to cover grey hair. Weaknesses ? How to make a video presentation with Prezi in 6 steps The theory is simple: If there is no natural demand for your goods, stimulate it. Our unique POS displays and aisle end-caps promoted online sweepstakes that would send grand prize winners on a VIP trip to one of the festivals, while providing free product gift bags to thousands of winners. It has recently been replaced by “Because you’re worth it”. FRUIT OILS:Garnier has selected a unique combination of fruit oils from olives, grape seeds, blackcurrants, avocado, almond and apricot to help replenish lipids that the skin is lacking. Welcome to the world of case studies that can bring you high grades! In term of same products in the different market, L’Oreal also exerts the technology platform to meet the specific needs of consumers. This project is an extensive study of the 4Ps analysis of the Garnier products. 12 Skin case studies 294 Tracy Garnier and Gary Moss Case study level 1 – Cold sores 294 Case study level 2 –Severe acne 295 Case study level 3 – Acute cellulitis 297 Case study level Ma – Atopic eczema 298 Case study level Mb – Psoriasis 301 13 Immunology case studies 320 Niall McMullan Case study level 1 – Tetanus 320 We built credibility and relevance with our audience by partnering with notable artists like ToveLo and Phoebe Ryan to style their looks for their festival performances, while also giving select consumers VIP access throughout the weekend. Garnier Men’s Strategy Men’s grooming is the new obsession in India with many cosmetic brands trying to tap this market by coming up with grooming products for men. To reach the audience of over 13 million consumers aged 18-24 who attend major music festivals each year, we created #GarnierMusic, an innovative product immersion experience at five of the nation’s hottest festivals: Bonnaroo, Coachella, Big Barrel, Firefly, and iHeartRadio. The products belong to the skincare under Nutritioniste and hair care regime under Fructis line targeted for different types of skin and hair. To further drive home the partnership, we placed upcycled benches made from previous Garnier products near Garnier Salons for attendee seating while they waited for their hair wash and style appointments. Evaluated by experts and consumers before being put on the market, Garnier products give immediate and visible results. 39 11.SWOT Analysis ………………………………………………………….. 40 12. | | | | | | | |Garnier Sun Control Products  | | | | Garnier Sun Control – Garnier Daily Moisturizer, Daily moisturizer SPF 15 / UVA +, Daily moisturizer SPF 20 / UVA. Thus, for any product, one of the major tasks of marketers is to identify the group of 20 per cent that gives 80 per cent revenue of that product’s sale to the company. Every department has several brands and each brand has many names. The market penetration of hair gels/creams is very low, and is limited to a small section of the urban market. We also distributed festival survival kits to festivalgoers, featuring sample product and free branded swag, like sunglasses, bandanas, and hair ties, to support festival style. These mini-stations enabled attendees to quickly touch up their looks using Garnier’s hottest styling products, while the brand benefited from engagement across the entire festival footprint. The biggest contributor to its revenue in India is the consumer products division led by its strongest brand in terms of sales – Garnier. • Sunsilk was re-launched with Fruitamins. Demonstrate the wonderful ways you use Garnier Micellar Water! In the L’Oreal academy, it has at least two new potential customers. ? Firms that aim to expand internationally or strengthen market position tend to acquire new brand into the brand architecture. Hair is up to 5 times stronger, up to 5 times smoother and so much shiny • Garnier Fructis Sleek & Shine [pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic][pic][pic] Can your frizzy, coarse, rebellious hair withstand even the most humid weather?Get the strength to fight frizz with Garnier Fructis Sleek & Shine. The firm had to introduce the aspect of five times stronger hair and the firm had a braid competition whereby consumers could register on a site and create a knot on the Fructis braid, as part of their entry into the contest. Advertising and marketing specialists are aiming at young, urban Indian women, who are earning their own money and are potential customers for a host of products, including name-brand clothes, cosmetics and new cars.Relying on international ad campaigns: Increasing its ad spend for the launch of its new products, L’Oreal has been relying more on its international campaigns to make an impact in the Indian market. HAIR CARE INDUSTRY IN INDIA- MARKET ANALYSIS The hair care market in India is valued at $200 million. That’s why all the players have plans to modify existing products, launch new products and target different geographic segments and age-groups. • In mid 1997, per capita consumption of Shampoo increased • Of the Rs. The student should dwell on the cause and effect of the problem relying on the trustworthy evidence from the reliable sources. They are conspicuously different in packages and with distinct image and advertising. Project Objective …………………………………………………………. There are some high-profile viral success stories. Garnier, the L’Oreal-owned brand that shook up the US hair care market with the introduction of Fructis in 2003, now has plans to bring over its skin care collection too. Out of these, facial creams, moisturizers, fairness creams, day and night creams, etc. L’Oreal recognized the leverage effect of it brand and focus its propagandas on brand rather than propagandas on particular product. Recycled packets that were upcycled by TerraCycle were transformed into new products such as benches, backpacks and totes. How about receiving a customized one? which was a competitor in the same level, in order to meet the trend of prevalence of Japanese cosmetic brand in Asia.This is considered to be an effective and cost-efficient strategy which is consistent with L’Oreal’s overall brand architecture PLACE To run a company in profit the place factor out of the 4p’s of marketing mix plays a very crucial role. They learnt the hard way that Indian hairdressers know little of color beyond a jet-black rinse or a streak of henna. The paper attempts to describe the reason for failures for Garnier in the Chinese market. Garnier is an international brand with definite product lines for various purposes. Garnier Fructis Case Study 2804 Words12 Pages Garnier Fructis Marketing Communication Strategy Introduced in 2003, Garnier Fructis was L’Oreal’s answer to major competitors such as Unilever and P&G’s mass-market products. Scientifically developed and enriched with selected natural ingredients, its products help look healthy and feel good every day. So, Garnier took over all showers on the grounds at each of the five festivals during the dirtiest of days, providing free product upon entrance and exit, thus allowing every consumer who showered to directly experience Garnier products. These involve interviewing a statistically significant number of people who have bought and used the products for several weeks. Hair tends to collect more dust due to dusty environment and oiling habits. . It achieves rapid growth by acquiring brand in same or related business and is continually seeking these opportunities in the worldwide scope. From L’Oreal’s experiences, the core technology platform is a key component to the success of an international company with complicated brand house. Natural ingredients of Garnier 24 7. VITAMINS B3 AND B6: These vitamins are organic compounds which are vital for cellular life: they actively participate in metabolic reactions. • Garnier Fructis Color Shield pic][pic][pic][pic] [pic][pic] Garnier Fructis Color Shield is fortified with UV protectant and Reinforced Active Fruit Concentrate – an innovative combination of vitamins B3 and B6, fructose and glucose. We wish to express our sincere gratitude to ………….. who guided us and helped us from time to time to successfully conduct this research. GRAPE SEED OIL: Fragrant fruit oil concentrate that starts nourishing while one colors his/her hair. • STAGE II: Independent clinical studies to assess the effectiveness and safety of our products.They can be done under dermatological or Ophtalmological control. Variants available. • We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time. We use cookies to give you the best experience possible. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.Off the Internet, viral marketing has been referred to as “word-of-mouth”, “creating a buzz”, “leveraging the media” and even “network marketing. |  | |Garnier Bodycocoon Body Moisturisers – Intense Moisture Lotion. Their discoveries are published in leading scientific journals. The formulas with Nutritive Fruit Micro-Oils – a combination of apricot and avocado oils – nourish hair, and Ceramide Reconstructor to help repair and fortify hair. They read glossy magazines such as Vogue, which launched an Indian edition in September, and follow the changing fashions of their favourite celebrities. • Sunsilk re-positioned and re-launched in 1994 (Nutracare) – Pink for dry hair, yellow for normal hair, green for oily hair and black for long hair. It is generally associated with Glucose. The group is taking the acquisition route to enter this niche sector. And it has helped to establish about 300 salons in the past five years. Conclusion …………………………………………………………….. 55 14. This time, it was launched on a beauty platform with a new variant in its packaging. Created with Pyrithione Zinc and Active Fruit Concentrate – an innovative combination of vitamins B3 and B6, fructose and glucose – this double-action formula is gentle on your scalp, but ruthless on dandruff. 8% shares of advertising respectively. The Palais Garnier Opera House is a 19th-century architectural masterpiece, built by Charles Garnier and opened in 1875. We think her direction was the best thing that could happen to us and our project. re the most popular products and account for approximately 60% of the skin care segment. To make its presence feel in different parts of the world L’Oreal has acquired many different companies like “The Body Shop International plc”, known as The Body Shop, which has over 2,000 stores in more than 50 countries.ANALYSIS OF INDIAN MARKET Garnier being an important brand of L’Oreal in both hair care and skin care is available all round the globe easily. With changing life styles, increase in disposable incomes, greater product choice and availability, and influence of satellite television, more people are taking interest in personal grooming.The facial skin care market is booming. Its hair coloring portfolio has also been given a boost and the company has decided roped in Kareena Kapoor as its new brand ambassador for its hair color brand of Garnier Nutrisse. • About 50% of consumers use ordinary toilet soaps to wash their hair. • HLL goes rural with Sachet shampoo concept. The role of Fructose and Glucose in nourishing hair was demonstrated by in vitro culture of hair follicles.Fructose and Glucose are fuel for hair. Twitter. Money-spinning mass-market brands such as Garnier are being pushed hard in India, where the company estimates there is a market of 50 million. • P&G later launched Clinic Active in 1991 focusing more on the health platform by introducing pro Vitamin B in its shampoos. case study. It is due to this reason hat Ad campaigns are on a rise as there is a lot of competition in this area and there are low penetration levels with a large untapped market. Fortified with Reinforced Active Fruit Concentrate – an innovative combination of vitamins B3 and B6, fructose and glucose – this creamy system helps restore moisture in dull, brittle or dry hair. It is restricted to the super premium segment or those who are very involved with their hair care. L’Oreal runs a massive worldwide operation employing nearly 62,000 men and women of various races, backgrounds and religions across nearly 60 countries.Part of the reason for the corporation’s success has been its sensitivity not only to its consumers but also to each and every one of its employees. 71 million).Although L’Oreal’s professional products division represents only 17 per cent of total revenues, hair color was the Paris-based group’s genesis and remains the creative heart of the business. “We have created a profession and a market,” Didier Villanueva, L’Oreal India’s country manager, said. Vitamin B6 can be found in various fruits including avocado, grapes, pineapple and peaches. It’s specially created to smooth dry, unmanageable hair and contains Nutritive Fruit Micro-Oils – an innovative combination of apricot and avocado oils, and vitamins B3 and B6. Of these, citric acid is the most nourishing for the hair; it penetrates deep into the hair to improve the mechanical resistance of hair structure. ……. And corporate are using the medium to circulate brands and brand messages. Our experts built a resource hub to help you navigate new marketing challenges. The company has been steadily increasing its product portfolio in the Indian market especially in the hair care segment.Its skin care brand of Garnier has been extended to a shampoo and hair conditioner under the Fructis brand, in spite of the presence of Garnier’s Ultra Doux shampoo and hair conditioner. GARNIER- AN EXTENSIVE RESEARCH ON A L’OREAL SUB-BRAND |L’Oreal operates in India through four main divisions: consumer products, professional products, active cosmetics and luxury | |products. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! Regular users would need smaller quantity of shampoo per bath. On the basis of the research conducted by us, the shampoo market has a large untapped market as it is still considered as a premium cosmetic product by a huge part of the Indian population. GREEN TEA EXTRACT: It is obtained from young dry leaves which have been macarated and percolated in cold extraction process in order to reserve the plant’s active components. At the heart of our program, we provided something all festival fans crave – a cool hair wash and hot new style, delivered via a multi-sensory experience that maximized brand immersion: The Garnier Salon. Rural market growth. Working directly with Realtime Media, Garnier was able to achieve their goals and attract fans using a prize package of hair and skincare products. Viral marketers practice delayed gratification. . L’Oreal’s success in the cosmetic industry is due not only to their high quality, but also to the corporation’s marketing efforts to make sure their various brands have a strong market presence. It is also the top nanotechnology patent-holder in the United States.L’Oreal is a listed company, but the founder’s daughter Liliane Bettencourt who is one of the richest people in the world, and the Swiss food company Nestle each control over a quarter of the shares and voting rights. With a pipeline of new launches whose core aim is to highlight key product messaging – the opportunity was to build brand equity around their commitment to Beauty For All; Sourcing and Sustainability; Transparency; and Future Generations. The brand positioned as a Unisex brand mainly used its international campaigns in India to appeal to the Indian consumer.Garnier has been able to establish itself firmly in the Indian market and has clearly defined its target market which is the middle class and the upper middle class segment. Garnier spent five years in Rome, traveling throughout Greece and Turkey, and being inspired by Roman pageantry. Geographical Coverage. Garnier Color | |Naturals (L’Oreal) is in the top position whereas its other product – Nutrisse Hair Color Mask and L’Oreal Excellence Cream are at | |the 4th and 5th position. Today, if there are more brands in he Indian market, it’s largely due to demand. Shampoo market, the AD segment accounted for a 20 % share • P & G launched its internationally acclaimed A & D shampoo H & S in 1997 with Zinc Pyrithine (ZPT) – a unique anti-microbial agent. What is unique about the concept is that where brands or brand ideas are exchanged within communities, they are idea-led, not advertising-led. .. 9 3. Competition is strong with more than 50 applications for 15 places. ANTI STORAGE GINGKO: Gingko slows down storage of fats and is renowned for it filtering properties. The brand entered the Indian market with a shampoo range called Garnier Ultra Doux Range. Strong and Focused Brand Portfolio. This was particularly true for fair-haired Western women with layered styles and blonde highlights. Our expertise in experiential created #GarnierMusic Garnier-Fructis Skincare Case Study | AMP How sales EQ can help you close more deals; Oct. 17, 2020. L’Oreal famous advertising slogan is “Because I’m worth it”. CURRENT SCENARIO OF SHAMPOO MARKET Shampoos are a significant segment of the hair care industry and they mainly cater to the middle class, the upper middle class, teenagers and now the upper class rural consumers. Skin care items- The products are White Complete Eye Roll- … The beauty and the wellness sector in India are on a boom. L’Oreal, which uses Aishwarya Rai, the Bollywood star and former Miss World, as one of its international faces, estimates there are 70 million potential consumers being created every year. “If you train people they will use your products. Garnier range of products for women section includes the following – 1. STUDY OF 4 P’S OF GARNIER HAIR CARE PRODUCTS • Garnier Fructis Daily Care [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] Garnier Fructis Daily Care is fortified with Reinforced Active Fruit Concentrate – an innovative combination of vitamins B3 and B6, fructose and glucose. Its rivals agree. No surprise then that major marketing efforts of companies attempt to attract the most potential group. The hair oil market is valued at Rs. 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