The performance was outlined in detail in the Financial Monitor and Outlook for the World Economy … Sports | Undoubtedly inspired by MyFootballClub, which assembled 50,000 football fans to buy a British football club, a professional Bulgarian basketball team is now looking for sponsorship from a crowd of fans. Find competitors and non-competitors, big and small, who are setting consumer expectations much higher than you've ever been able to. A SNACK CULTURE that is truly pervasive and cross-industry. While MyFootballClub first collected enough money from its members and then selected a team to buy, ten-year-old Start is taking a pro-active approach by asking basketball fans to fund an existing team. Increasingly, you'll be competing with anyone and everyone, which means you need to keep an eye on anyone and everyone. Whether it's Singapore Airlines' sense of status, Starbucks' understanding of indulgence and rituals, H&M's obsession with making up-to-the-minute fashion affordable, or Apple's prowess in design and usability. Anything from further afield is acquired from sustainable sources. By Matt Wade. Perpetual irritation is just as bad: this will occur when consumers are forced to buy from an underperforming brand, due to limited or no availability of what they already know is the best of the best. Music | Anyone who's ever had a song stuck in his or her head, but was unable to place the title or artist, is bound to think South Korean Midomi pure genius. Roam the streets, from Tokyo's Omotesando to São Paulo's Jardins, and scan the list of best of the best sites/publications we mentioned at the beginning of this Trend Briefing. Which all help them track down and expect not just basic standards of quality, but the 'best of the best'.". Premiumization of everything edible and non-edible. A few days later, a DVD is mailed to the customer's house, with an animated movie that shows the child alongside popular cartoon icons like Dora the Explorer, Spiderman and the Care Bears. Also check out Flattenme, which produces lushly illustrated, personalized books. Start is seeking a minimum of 10,000 people—in Bulgaria and elsewhere—who are willing to sign up before May 1st, 2008, pledging to pay BGN 40 (EUR 20 / USD 30) each if enough other members register to do the same. Confectionery | Sir Hans Sloane, based in London, offers clients a bespoke chocolate portfolio. Just take a look at our previous briefing, Children can now watch themselves interact with their favorite cartoon characters, thanks to, brings the power of Google to gas station customers through a live internet connection. Tomorrow's consumer forecast: ongoing annoyance with occasional showers of boredom and indifference. The economy won't return to its pre-pandemic level until the middle of 2022, the agency forecasts. Egypt’s economy exceeds expectations during COVID-19: Maait The performance was outlined in detail in the Financial Monitor and Outlook for the World Economy … They're more fun. They'll just leave and never return, without telling you why. Not only does that code allow members to recognize one another in a crowd, but it also enables them to learn more about each other. If you need more, you should re-read our 5 Trend Watching Tips and our previous Trend Briefings, scan Springwise New Business Ideas, even spend a modest part of your 2008 research budget on our full 2008 Trend Report, which comes in ready-to-share PowerPoint format. In-Numbers Updated Information What started with armchair travel and TV chefs is now applied to virtually every industry or object that consumers desire. For JPY 400,000 (2,500 EUR / 3,750 USD), advertisers can have their message printed on 10,000 sheets of paper. If not bespoke premiumization. Advertising | Japanese Tadacopy offers university students free photocopies. It was the first time NSW has registered an annual economic contraction since the bureau began publishing figures on gross state product more than 30 years ago. The economy added more than 36,000 jobs in October which helped cut the state's unemployment rate to 6.5 per cent, down from 7.2 per cent the … We've dubbed this phenomenon "VICARIOUS CONSUMPTION": consumers can now vicariously consume everything and anything through the eyes of curators and other consumers, and the written/spoken/taped reports they freely share. Much like an expert vintner helps clients stock their cellar with wines that please their palate, Sir Hans Sloane designs a unique chocolate profile for each client. So if you're, let's say, Nike, you're definitely competing with Reebok and Adidas and Onitsuka Tiger once a consumer has made up his or her mind that it's sneakers he or she desperately wants. Now, all of this is of course not to say that you shouldn't actively track what's happening in your own industry. More examples in our FEMALE FEVER briefing. ** The Bureau of Statistics' report on the yearly economic output of each state, released last month, showed NSW shrank by 0.7 per cent in the year to June 30. This 'free love' is made possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. Every industry has its own 'innovation competence', and the innovations they're bringing to market not only excite their own customers, they also shape their expectations for other industries. Instant gratification of the SEE-HEAR-BUY kind. Which means that, unless you're comfortable with being a 'smart follower'*, this is not going to unleash your innovative brilliance ;-). Cosmetics | Take a high-margin product like cosmetics, and cut prices by at least half. The ISM PMI—a gauge of the health of the industrial economy—hit 59.3 for October, much better than the reading of 56 economists were expecting. Israel's economy grew by 37.9% after exiting its first lockdown in the third quarter of the year, the Times of Israel reported on Monday. Fashion | Claseo bills itself as the world's first closed shopping community with an invitation-only line of clothing. "If you'd said to me six months ago that NSW would have an unemployment rate of 6.5 per cent coming into the end of the year I would have been pretty happy to take that number," he said. And local been able to ), and local new players thanks to Kideo 's personalized videos of... Register or subscribe to save articles for later with others who share same... 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